In the beginning there’s vanilla, of course, but it’s an unexpected vanilla — subtle, ethereal, as if suspended, with a unique note of honeyed, powdery mimosa. Next comes a vanilla that’s gourmand but not heady, fruity but not baked, poised between a “real” vanilla ice cream and sweet promises that echo like languorous kisses. An unambiguous fragrance trail, conceived like a beckon, arousing the appetite, and casting a spotlight on whoever wears it. Whether your personality is discreet or, to the contrary, completely intense, this perfume is made for those who wish never to go unnoticed again.
“By day, I wear it like a signature: you know I’m there, my perfume identifies me. By night, it envelops me in sweet promises. It fills the space, slips into every corner of the mind — and makes others feel a void when I move away.” And if I’m no longer around and my absence has not yet become overpowering, it must be that I left something behind — a scarf, a jacket, a little bit of myself.”
This new perfume is a tribute to the seductive souls who each have their own rituals of preparation. The slow, measured method of dressing. The make up, the rice powder… these are all a prelude to seduction. And even if their gestures are different and their secrets proper, they all share a common ritual: their ‘final touch’ is the application of perfume.
Touche Finale is a reinterpretation of a perfume that has already left it’s mark in the history of the rebirth of Jovoy: 2006’s renowned Poudré.
After more than two years of work, the independent perfumer, Vanina Muracciole has managed to preserve the soul of the original Poudré, whilst exalting it, in this new, ultimate version.
The embodiment of the confidential nature of the Centifolia Rose (also known as the May or cabbage rose), ROSE MILLESIMÉE is an olfactory metaphor for a moment frozen in time, the reflection of a story, a region and a tradition of craftsmanship. In homage to the Centifolia Rose, this absolute hangs back yet asserts its exceptional character. In Vanina Muracciole’s interpretation of the Rose Centifolia, attention to detail meets a quest for the sublime.
“ For years now, I’ve wanted to reproduce the Centifolia rose without artifice, without a dominant synthetic environment that would make the note consensual. It was about conserving the flower’s natural properties and suggesting comfort.”
To the Grasse region’s native blossom, Vanina Muracciole has added a dash of spices, candied apples, essence of Bulgarian rose and white musc to create a “powerful and carnal soliflore.”
The fruit of nature’s whims and unrivaled, nuanced soil, it tinges each vintage with its signature and patina.
Forget everything you already knew about lavender!
Woody, aromatic
Jovoy’s new fragrance, “21 Conduit St”, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist.
Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime.
A signature perfume that beckons you back, again and again. A gentlemanly masterpiece that men will love – and women won’t be able to get enough of.
JUS INTERDIT
Woody, spicy, oriental
Sometimes too much isn't enough. In matters of sensuality, excess can never be exaggerated. In the great Oriental tradition, Jus Interdit plays the sorcerer and toys with the limits of decency, daring to defy propriety by invoking generous proportions of oud, patchouli, cedar and benzoin. A sumptuous mukhallat dedicated to 21st Century princes and princesses, overtly solar, immensely opulent, infinitely addictive.
Hyrax, patchouli, bemzoin
Woody
These Sombres Dessins have replaced a ‘g’ with an ‘s’, abandoning Machiavellian and slightly worrying dark designs to instead give free reign to draw on the consummate art of conquest. A dark and shadowy seducer, this perfume plays on emotions and is always three moves ahead on the chessboard of feelings. Hot and urbane, spicy and sensual, he kindles the fire that is under the ice. When finesse is coupled with unfailing instinct, resistance is futile.
PAVILLON ROUGE
Woody, oriental
As daylight starts to decline, a schooner is busy readying itself to dock. It’s distinctive lines leave no doubt to the sharpened eye of an onlooker. “This one must be a privateer…” mumble the old people assembled in the port as they gaze across at the looming warship; “he must have made a mistake, docking here!” As the wind rises there can be no more ambiguity for a Jolly Roger slams into view and whistles a Memento Mori that reminds us that life is fragile, so we must live it well. But here the skull and crossbones are emblazoned on a red flag, meaning a short but good life is better!
Sucked in by the promises of the amber and vanilla aromas of rum and whiskey, a buccaneer rushes out onto the dock and blends into the crowd for a fleeting moment of tranquility during his overnight stopover. He knows that his proud ship will be gone before dawn. Disappeared completely, leaving only a trail of exotic spices and the precious woods of the treasures that fill his holds alongside the promise he made to an elegant woman to return one day “provided God gives her life”.
A perfume of conquest and adventure, Pavillon Rouge is an ode to life. It invites conquering both day and night, without any fear and with the confidence of those who have braved death for some long-lost fortune or legendary glory.
Whisky, leather, ebony
INCIDENT DIPLOMATIQUE
Woody, aromatic
We brush by it, we risk it, without ever thinking about the consequences… Incident Diplomatique clearly possesses its share of superb provocation – bold, owned, and entirely inevitable when desire exudes from our every pore. As unexpected as it is audacious, the fragrance refuses convention and knowingly parades itself. Just as we might give into a staggering impulse too strong to resist, it declares its urges, teasing tension to the breaking point…
Vetiver, mandarine, patchouli
L ART DE LA GUERRE
Fern, aromatic
The end justifies the means. For women and men, the spirit of conquest sometimes leads us down unexpected paths. To win the most worthy of all battles – the game of seduction –, there need to be strategies, sharp tactics and the determined desire, always, to triumph. On a playing field that only men used to enjoy, L’Art de la Guerre shakes up the rules, mixing the nostalgic freshness of fern with the spicy and smoky notes of eternity.
Rhubarb, violet leaf, oakmoss
LA LITURGIE DES HEURES
Aromatic, woody, oriental
A venerable Roman chapel in the south of Italy or a monastery lost in the perfumed hills of Greece… Here, time is of no importance. There is only eternity. On the cool flagstones, worn to a satiny polish over the centuries, the Mediterranean summer’s burning caress exalts an infinite love, almost holy. Suspended in the air is a perfume of mysticism and mystery, hinting at a torrid, almost violent fever. Incense, olibanum and myrrh, immemorial aromas for entire, impetuous passion, ready for communion.
Cypress, incense, musk
GARDEZ – MOI
floral
An elegant femme fatale with a Parisian soul and legs that go on forever, this powerful woman has made her intense femininity a formidable weapon of mass seduction. From Paris’s place Vendôme to rue de la Paix, she walks casually and nonchalantly on dagger-sharp stilettos. Heads turn as she passes. The opulent white flowers in her wake make even the boldest look away.
Tomato leaf, gardenia, raspberry
LES YEUX SONT FAITS
Leather, aromatic, woody
No half measures. This powerful juice exalts the confident virility of those who play life heads or tails, who bet red, odd numbers and high, who are just as comfortable at an electric boxing match as in the subtle atmosphere of a casino. With discreet aromas of gin and old Cuban rum, it conjures up an elegant and reassuring masculinity with a bit of rogue charm, like movie stars from the ’50s and ’60s. They never hesitated to defend their or their lady’s honour with their fists.
Angelica, rum, cistus
PRIVATE LABEL
Oriental, woody
This ideal and contemporary oriental fragrance’s trail is as elegant as it is powerful. Both leathery and smoky, it is a highly recognisable signature scent that is exclusively for strong personalities, men and women, confident of who they are in all circumstances. A restricted circle of people who are passionate about life, who don’t need recognition from others to exist and who stand by their choices with unshakeable self-assurance.
Papyrus, sandalwood, vetiver
White and black, good and bad, wisdom and madness, sun and night… Ever since the beginning of time, the fig tree has revealed its magical, luminous and magnetic powers. Yet where, among its astonishing green freshness and its solar sensuality, lies the truth? Without a doubt, it is in the contentment that comes when thinking of nothing, letting ourselves slip little by little into absolute serenity, savouring the present moment exactly under the sun. The wisdom of this Tree of Enlightenment guides each of us to the discovery of our true desires.
Green notes, fig, fig tree
AMBRE PREMIER
Oriental
Beware of first impressions… A sweet whisper brings to mind cotton candy – simple innocence, and yet Ambre Premier hides its real intentions and lives up to its name. Grandiose and out to conquer, it tattoos skin with a voluptuous and indelible mark that leaves nothing to chance and even less to weakness. Night time is its preferred domain, passionate nights that are profound and sensual, where the heat of its lingering wake collides with the first light of dawn, as if to better defy the day.
Spices, rose, amber
